Pokémon GO players that make in-app purchases, by generation. Other metrics include ARPU and overall monetization compared with other popular games and apps. For example, about half of millennials users purchase within the app. Specifically, Pokemon Go shows strong metrics for percentage of users that purchase in-game items using IAP. This hypothesis comes from historical evidence in the smartphone era, and AR’s unique engagement levels - when done right - that could drive purchases, as opposed to ad monetization. That includes key performance indicators like average revenue per user (ARPU), which it has driven mostly through in-app purchases (IAP).Īs we examined recently IAP will be an important source of revenue in consumer mobile AR. The above comments about active usage leading to monetization can be further validated by the fact that Pokemon Go shows strong monetization metrics.
#Pokemon go active users android#
Time that Android Users Play Pokemon Go Daily (in minutes) Source: SimilarWeb Monetization: What Really Matters Pokemon Go Active Daily Use (in millions). It’s also notable that the apps that outperform Pokemon Go are social, indicating once again that social=stickiness and network effect. For the former, Pokemon Go outperforms popular games such as Candy Crush. This includes active daily use, as well as session lengths. There are social and multi-player aspects to the game that likewise drive that sticky and active ongoing use. This has a lot to do with its game mechanics that blend novelty with ongoing challenge and leveling up, while striking a balance of attainable goals. And on that measure Pokemon Go shows strong active use and “stickiness.”
It’s important for ongoing engagement levels which are the basis for monetization models that continue to develop. men split percentage – 40/60Īctive Usage: The First Step to Monetizationĭrilling down further, a key metric in app success is active usage, as we’ve recently analyzed. Time Android users spend with the game daily – 43 minutes Percentage of iOS users that do in-app purchases – 80% Starting with basic usage, there are about 65 million monthly active users (MAU), and the app has made about $1.4 billion in revenue. Given AR’s nascence and lack of benchmarks, data like this can be valuable in vetting product models.īusiness of Apps recently aggregated Pokemon Go usage data, which we’ve combined with a few other sources and narrative insights peppered below. What usage patterns are evident in Pokemon Go? This is important given that it’s arguably AR’s biggest success story so far, and can therefore have replicable tactics and best practices.
#Pokemon go active users archive#
To see an indexed archive of data briefs and slide bank, subscribe to ARtillry Pro. Spanning usage and market-sizing data, it’s meant to draw insights for XR players, or would-be entrants. Data Point of the Week is ARtillry’s weekly dive into data from around the XR universe.
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